Content
Creation

Content Creation

The skill of any content creation agency is measured in brand awareness, lead generation, and sales. Successful online marketing relies on quality SEO content from your blog to social media, podcasts, adverts and everything in between.

Optimised Content Creation / SEO

Your content does 2 things. One is to persuade the customer to do something you want them to (conversion). But, first they must find you on the Internet. This is what search engine optimisation does. Search Engine algorithms match the relevance of your content with the user’s search term. The strength and placement of keywords in your content, the alt text for your images, and the description that appears on the results page all influence your ranking and visibility.

Tailored Social Media Content

Each social media platform has their own criteria regarding what and how you share. This can be word count, image size, and length of videos. In addition, your brand messaging should be consistent across all social media platforms. However, the kind of content that attracts and engages a Facebook audience is quite different to that of a Twitter, Instagram, or LinkedIn user. There is no generic social media content formula. A content marketing agency will tailor each piece of content.

Blogging

Blogging is highly recommended as part of your digital marketing mix. More than half of content marketing agencies say they have gained customers through blogs. For 80% of all Internet users, blogging is both accepted and expected. However, maintaining a blog is a demanding task. New content must be posted every week. Informative, relevant and original articles take over 3 hours to write. The growing trend is to entrust this task to blogging experts at a content creation agency.

Copy writing

Copywriting is the backbone of any marketing. It’s the translation of a marketing strategy into original, memorable, and compelling messages. Company names and slogans, brochures, ebooks, infographics, ecommerce product descriptions, landing pages, social media adverts are all examples. A copywriter is a word magician with an understanding of the psychology behind purchase decisions, the characteristics and preferences of a target audience, current and projected trends, language skills, and the power of storytelling.

Advertising Copy

A content marketing agency writes advertising copy designed to meet your customer at any stage of their sales journey, with the express purpose of compelling them to take action. Advert copywriting persuades customers to fill the cart, ask for information, share with friends, or sign-up now. A content creation agency will tell you there are 3 secrets: the hook; a compelling call to action; and staying power. If they don’t make an immediate purchase decision, the messaging must influence a later purchase.

Newsletters

Newsletters are ideal for lead generation, lead nurturing, customer retention and monetising subscriptions. The power of your email newsletter lies in the fact that recipients opt-in: they want to receive your news, promos, and recommendations. Newsletters are effective in B2C and B2B marketing – one third of marketers rate email newsletters as the best way to nurture leads. A company offering web design in Carlow can set-up and manage local or global newsletter campaigns on automated platforms like MailChimp or AWeber.

Content Writing
Packages

We offer copywriting services including blog content, ebooks, email copywriting, website copy, SEO copy, social media copywriting, media release preparation, advertising copy and more…

STARTER KIT

package

This package is perfect for those looking to get your company website off the ground and ensure it is SEO friendly (optimised for Google).

Topic & Keyword research
X4 500 Word Articles / Blog Posts
Stock photography imagery (x4)
Uploaded to your site

€220per month

EMAIL GURU

package

This is for businesses that are looking to kick start or improve their email marketing. This includes once off campaigns, newsletters etc.

Review of existing email marketing
Develop email campaign strategy
Copy written for up to X4 emails (250 Words)
Stock photography imagery (x4)

€240per month

CONTENT KING

PACKAGE

This package is ideal for those who wish to accelerate the growth of the business and take their business to the next level.

Topic & Keyword research
X4 500 Word Articles / Blog Posts
Develop email campaign strategy
Copy written for up to X4 emails (250 Words)
Stock photography imagery (x8)
Monthly report
Uploaded to your site

€395 per month

Custom Package Deals Also Available!

Depending on your requirements, additional
components can be added as parts of a bespoke deal