Is your logo Identity still powerful? Your business is suffering if your branding is unprofessional or old fashioned. Time to update? Look for these warning signs.
So you already have a logo identity, right? But, how do you know that it is doing its job? Your logo identity is an essential part of your branding whether your business is a one-man-band or a multimillion euro company. It all starts with your logo: it’s what your customer sees first.
A Bad Logo Scares Away Business
Since your logo identity is the first interaction many will have with your brand, a badly designed one can cause a lot of harm. For one, it may give potential customers the impression that your products are inferior and your service unprofessional.
Secondly, if yours is too similar to that of a competitor, customers may choose the other company, simply because they can’t tell them apart. Now, that’s an expensive mistake.
3 Reasons to Refresh Your Logo Identity
Even if you already have a logo design, chances are you’re due for a refresh. But how do you know it’s time? Well, here are 3 signs to look out for:
1. Your Logo Design is Outdated
Visually, your logo design may not appeal to customers after a few years. So you may need a change in colour palette or overall design to get their attention again. This is most common in cases where you enthusiastically designed your own logo.
But, what if your logo design still looks great? Your business may have changed so much that it no longer represents your brand personality or your products. Be authentic and your business has more chances of success.
2. Your Logo Design Makes it Difficult for Customers
If you have a very complex logo, your audience may be confused about what services you offer. Worst case scenario: they look away. So: just as you make it easy for customers to buy your services, aim to keep your logo identity as simple as possible.
3. Your Logo Design was Created by an Amateur
At the start of your business journey, you may have been in a hurry to get a logo designed, any logo, so you had your nephew make it for you. Thing is, a professional designer will take things into consideration that didn’t seem important at the time. Like: Will it look good on everything from your eCommerce website to a poster in your shop window?
What a Good Logo Design Should Have
So what makes a logo design good? Well, here are 3 pointers:
If you look at the logos of top brands like Nike and Apple, you will realize they all have one thing in common – they are simple. The Nike logo is just a single swoosh. There’s no need for you to go over the top with your logo design – keep it minimal.
Another thing that makes for a good logo design is when it stands out from the crowd. It should have a strong visual impact on your target audience.
You want a logo identity that speaks to your target audience. As with any of your marketing, research your target audience before you start designing your logo, research your target audience. It goes without saying that 18 year-olds have different preferences and priorities than 50-somethings. If you start with creating a customer persona, you’re more likely to develop a relevant and memorable logo design.