Green Apple Design was set up by accomplished graphic designer Adrian McDonnell who has primarily worked in the graphic design and print industries for over 15 years.
Adrian established Green Apple Design in Carlow, Ireland with a vision to create and develop print materials and branding strategies that feature excellent design and also focus on industry standards, usability and accessibility.
Our straightforward and honest approach makes us an easy fit for all types of clients. Whether you need a logo design or website, new challenges inspire us and we are driven to find original, creative solutions for each project that comes our way.
Originally from Kilkenny City, David began his experience with Green Apple Design as a Web Developer Apprentice. Shadowing the team and learning about different aspects of the web design / development practises. So far, this has includes brand and content strategy, user experience, website deployment and front end web development.
Having graduated to a full-time Web Developer, he now works alongside the team updating front-end code and continuing to refine his PHP, WordPress and Drupal skills.
Suzanne heads up new business and client services. She has more than 10 years’ digital marketing experience and is at the forefront of trends that help clients capitalise on new, multichannel opportunities.
Your relationship with Green Apple Design starts with Suzanne, and she oversees your project at every stage to make sure you get the best output on time and within budget.
A native of Kilkenny City also, Suzanne lived and worked in Germany and has worked with multiple overseas businesses, developing a thorough understanding of international markets and needs.
Branding: it’s how customers recognise your business or products. But, your brand is much more than your logo and your slogan. It’s how you conduct yourself within the marketplace.
The purpose of branding is interaction. To form a relationship with your customers, your business must have a character of its own. So: what are your brand characteristics? What does your business stand for? What is your brand promise?
Although your logo, colour palette, and slogan all represent your brand, they are not the heart of it. We begin the process of developing your brand strategy by defining your brand purpose. Brand strategy discovers and develops a brand’s character: what it looks like, where it is seen, who it interacts with.
Successful companies identify and define their reason for existence before they market their services. A strategic brand plan helps you track your progress, adjust your actions, and build a lasting connection between you and your customers. It is a powerful roadmap to your business growth and success.
Impact: this is how your brand will be recognised and remembered. And it all starts with your logo. First impressions are nearly impossible to change, so it is essential to get your logo right.
A logo has a big job. It is a visual cue reminding customers of your brand; a silent ambassador for your products and services, and an interest generator for people seeing it for the first time. A logo summarises your visual brand identity.
By following our rigorous 5-phase design and development process, we create logos that tell the story of a brand at one glance. And they stand the test of time. Research; Strategy; Design; Implementation; and Evolution: that’s how we do it.
Simply put: a poorly designed logo won’t make an impact. In fact, it’ll do worse than fade away. It will harm your reputation: an unprofessional logo implies that you don’t care about your brand or that your business operates unprofessionally.
It only takes seconds for a visitor to form an opinion about your website: 94% of these first impressions are influenced by design. A website with relevant, eye-catching design is appealing. There’s more to a website than good graphic design.
To maximise traffic to your website it must also perform across all devices, have a sound content marketing strategy, and include search engine optimisation.
Usability, page speed, mobile compatibility, and security are key factors that determine your Google ranking. Keeping your site updated and professional will improve your search ranking, which in turn will drive more traffic to your website.
A slow website with outdated content, errors and spelling mistakes, and a poor user experience won’t make it to the first results page, which is where the action happens. In fact, a user-first approach to web design will be a ranking factor in Google search results.
With the growth of online shopping outpacing brick-and-mortar sales, businesses without eCommerce websites are losing sales. The scope is enormous!
Shoppers are increasingly choosing to shop online because it is safer and more convenient than in-store shopping. Traffic is avoided, stock availability is guaranteed, shoppers are able to obtain and compare prices easily, and no time is wasted.
An eCommerce website is equivalent to having a shop open 24 hours a day, 7 days a week, 365 days a year. In comparison to a brick and mortar shop, your overheads are significantly lower. The site should be easy to navigate, the checkout seamless, and customer queries promptly answered.
A well-designed eCommerce website, using strategic SEO will help you gain access to markets and unlimited opportunities for new sales channels. Marketing, visibility, and design play a vital role in getting your website noticed.Our ecommerce SEO strategies include keyword research to match customers searches.